Revolutionzing
data access with
Generative AI
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Category Generative AI
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Client FMCG
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Start Date February 2024
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Handover June 2024
What's the
Challenge
A leading public beauty brand in India struggled to unlock the full potential of its data. Existing tools were slow and inefficient, hindering data-driven decision making. The company needed a solution to expedite data analysis, generate actionable insights, and improve collaboration between non-tech stakeholders and increase access of data. The company’s analysts and business users faced significant challenges in:
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Accessing relevant data: Navigating complex data structures to find the required information was time-consuming
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Data analysis: Performing in-depth analysis and generating insights was a labor-intensive process
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Visualization: Creating effective visualizations to communicate findings was often hindered by technical limitations.
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Collaboration: Sharing insights and collaborating with cross-functional teams was inefficient due to data silos.
These limitations resulted in delayed decision-making, missed opportunities, and an overall impact on business performance.
Introduction
In today’s data-driven world, beauty brands are inundated with vast amounts of information. Making sense of this data to drive informed decisions is a critical challenge, a leading FMCG beauty brand, faced the hurdle of extracting meaningful insights from its complex datasets. Their existing analytics workflows were slow, inflexible, and unable to provide the level of detail and speed required for rapid decision-making.
To address this challenge, GrowthGear partnered with the client to develop a groundbreaking solution: the Data Expert.
Solution Overview & Methodology
To address Client’s data challenges, GrowthGear developed the Data Expert, a cutting-edge generative AI-powered platform. This innovative solution transformed the way the client interacted with data, empowering users to extract valuable insights with unprecedented speed and accuracy.
At the core of the Data Expert is a state-of-the-art large language model (LLM) fine-tuned on a massive dataset of SQL queries and business language. This LLM enables users to interact with the platform using natural language, eliminating the need for complex SQL queries.
To enhance the Data Expert’s capabilities, we incorporated a retrieval augmented generation (RAG) system. This technology enables the platform to access and process vast amounts of data, ensuring that responses are comprehensive and relevant.
Our state-of-the-art finetune Large Language Model in the client’s data helped us achieve a staggering 87.2% accuracy on out of sample testing with each response in under 3 seconds.
See the Impact:
Results That Speak
The Data Expert delivered exceptional results, transforming the way this top beauty brand leveraged its data. The platform significantly enhanced efficiency, accuracy, and user satisfaction.
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Improved Query Response Time: The Data Expert reduced query response times by 600% compared to the previous chatbot, enabling users to access insights more quickly.
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Enhanced Accuracy: The platform demonstrated a 87.2% accuracy rate in generating correct SQL queries, leading to reliable and actionable results.
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Data-Driven Decision Making: The platform empowered users to uncover previously hidden insights, leading to 45% reduction in time for improving marketing campaigns due to better availability of insights