Tips To Design a Good Logo
“It’s through mistakes that you actually can grow. You have to get bad in order to get good.”– Paula Scher
You must have observed whenever you see a McDonald’s logo, your mouth starts watering. Or, whenever you come across a Coca-Cola logo, you start feeling thirsty. Well, this is not a coincidence. It happens because these logos have built strong associations with these brands in your head. Without a doubt, your company needs a unique and impactful logo. Here are some tips to help you design the logo that you will be proud of.
Your logo has to reflect your brand’s core identity. Thus, it is necessary to be clear with what your brand stands for. To outline your brand identity, you can ask yourself these questions.
What principles do you follow?
What does your brand stand for?
How much do you value your customers?
You can do a case study on some iconic logos to find out what kind of impact would you want your logo to have on the people. You can also observe other similar brands as yours. Taking a look at other logo examples will help you to improve your intuition and vision.
Do a brainstorming session with your team. Put down all your ideas, good or bad, on a paper without any restraints. Go through the sheet and see if there is anything you want to work more on. You can make a mood-board to pin pictures, symbols, or design-ideas that give communicate your brand’s vibe.
There are various logo design styles. You can choose one to your liking. Here are some of the styles:
– The classic design
A classic design has a far and wide appeal among people. Classic design styles are sophisticated and timeless. The aesthetics are simple, bright, and beautiful.
– Modern and minimalistic design
Quite a few brands sport this logo style. It delivers the message that a brand is modern and fresh. It uses a clean design technique and uses a lot of whitespaces.
– Fun and Quirky
Fun and Quirky designs, as the name suggests, is a colorful and cute design technique. These designs often use symbols and illustrations to create positive and friendly vibes. Brands use such design styles when they want to target a young audience.
These styles are not mutually exclusive. So, if you love more than one design style, feel free to combine them to best match your organization’s vibe.
Besides the style of your logo, there are many types you can choose from. You can even combine some types to create something unique.
– Lettermarks (or monograms)
Many businesses go by their initials, like H&M, HP, and LG. These businesses have chosen letter marks to represent their brands. Monograms are great for minimalist designs but may not say a lot about your brand.
– Wordmarks (or logotypes)
Wordmarks use your company name as a logo. If you have a cool name for your brand you can go for this one. Typography plays a major role in giving wordmarks of their personality and recognition.
– Lettermarks (or monograms)
Pictorial marks represent your brand with an image. If you want people to think or feel a particular thing when they see your logo, pictorial-marks can work for you.
Different colors elicit different feelings in us.
Red represents passion, danger, and excitement.
Yellow stands for accessible, friendly, and cheerful.
Green stands for growth, nature, money and wealth
Orange stands for energetic, vibrant, invigorating and playful.
Blue is a common choice. It stands for trustworthiness and maturity.
Gray is the ultimate color if you want to achieve a mature, classic and serious look.
Integrate those colors into your logo that communicate your company’s message to the customers.
You want to pick a font that complements your logo. For example,
Serif fonts are quite versatile. These work well with vintage and classic designs.
The Sans Serif font works great for modern and clean looks. Script fonts give an individual touch to your logo.
Experiment with different fonts to see which one works the best for you.
Finally, compare your logo options by taking feedback from friends, customers, and colleagues. Then take your sweet time to make your decision.
Have fun in the process! As they say, “Journey is more important than the destination.”